How To Build A Virtual Community
One of the most powerful things you can do today is to build a virtual community. It’s one reason social media has become so powerful over the past decade - they foster the creation of virtual communities and subcultures that drive growth. Even now, Twitter and Discord are two of the most significant ways to help a Web3 community execute its vision.
The most successful Web3 projects understand the power of community, whether we’re talking about cryptocurrencies, DAOs, or NFT collections. If Web3 is truly about giving control back to the people, then building Web3 communities will be critical for mass adoption. Let’s examine just how to create virtual communities.
Define Your Purpose And Build In Public
What exactly are you trying to accomplish? If you’re serious about building a virtual community, you’ll need to be able to articulate your mission, vision, and goals clearly. In the same way that successful NFT projects have a roadmap, you should clearly know what your community will do, why it matters, and how you’ll reward your community along the way.
But it’s not enough to understand why you’re building a virtual community. It would help if you also chose the proper channels to share your story on social media or other channels. When you build in public, you create opportunities for others to connect with you, be drawn to your community, and potentially join.
No one wants to join a virtual community, only to find it extremely toxic or harmful. If you build a virtual community, you’ll have to be upfront about rules and guidelines to moderate that community. You want to ensure that your community adds value, encourages positive conversations and connections, and resolves conflicts promptly.
It’s important to remember that this isn’t just about managing negative behavior - it’s also about encouraging and fostering positive behavior. New members won’t feel welcome or supported if you cannot control your community.
Keep accessibility and inclusion at the top of your mind when you’re building your community, because it can otherwise lead to issues later. Remember also to be consistent with these guidelines so that the community is fair and transparent.
Consider The Power Of Collaboration
Whether you’re building a company, platform, or a DAO, establishing a strong community is important to help spread awareness about what you’re doing and why. One of the most powerful ways to strengthen your community is simple: consider collaborating with other communities!
What are some ways that you can collaborate with other communities? You should create a list of brands and communities to reach out to and see whether they’re open to collaborating. If you have some ideas about how creators can benefit, reach out to them and pitch them on some ways that you can work together.
Reward Your Community
One of the most important aspects of a virtual community is to reward those who contribute. If you’re a major creator on social media, there’s a good chance that you are driving growth on platforms like Twitter or Instagram without ever actually getting paid for your work!
Even if your virtual community cannot reward members financially, remember to praise community members and advocates and reward them in any way possible. It’s important to show appreciation to those putting forth the extra effort to make the virtual community successful.
Rewarding your community could be as small as sharing jokes and memes to keep up the positive energy. Another way to reward your community is to listen closely to their feedback and adjust the community to meet their expectations. If you don’t reward your community advocates properly, don’t be surprised if they go to another virtual community where their contribution is more valued.
Entre’s latest feature, Communities, will allow members to build and develop high-quality and safe communities on the platform. While Entre Communities is still in beta, you can sign up for the waitlist here: https://joinentre.com/communities/create
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