1+ yr
Remember that the content you generate as part of your blog posts, website copy, and even emails could be helpful in not just targeting potential customers but also helping you target potential team members. Individuals today do not just want to work at any company; they want to work at a company where they can get more than just the job. They want to work with the best in the industry, and if you do not have content showcasing the work and skills your team poses, then you are missing out on an opportunity to connect with more amazing team members who want to join your company. Do not think of content as just a way to get sales. Content can be used to target future hires as well.