Louis Vuitton's iconic Speedy bag gets a futuristic makeover for the first-ever digital collectible drop, making Web3 Enthusiasts go fashionably wild!

𝙇𝙚𝙩'𝙨 𝘿𝙄𝙑𝙀 𝙞𝙣...

How it went down: Louis Vuitton's VIA Trunk NFT owners are now enjoying exclusive perks, with the first reward being a vibrant tangerine-hued version of the timeless Speedy 40 handbag designed by Pharell Williams, a modern twist on the brand's iconic 1930 silhouette. Token owners can access the digital version early by acquiring digital keys for upcoming phygital collections, while the physical bag redemption is scheduled to begin in January of next year.

Wrap-Up: Louis Vuitton is making waves in Web3 with its VIA Trunk, featuring a soulbound token and a hefty $41,000 price tag, cleverly fusing its esteemed brand legacy with futuristic innovation. By delving into their archives for inspiration, the brand's forthcoming physical bag release is set to solidify its status as a coveted emblem of prestige and a groundbreaking "It" bag in the offline world, a true testament to the luxury house's commitment to pushing boundaries.

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