Just discovered the fascinating backstory behind Steve Jobs' legendary marketing skills while reading 'Building a StoryBrand' by Donald Miller. Prior to Pixar, Jobs released the Lisa computer and wrote a complex nine-page ad in the New York Times. After his time at Pixar, Jobs became a master storyteller, as evidenced by his iconic 'Think Different' campaign. Jobs' marketing savvy was rooted in his ability to identify customer desires, define their challenges, and offer them tools to express themselves, such as computers and smartphones.