Hey Entre-Tribe,

Today’s Tea is on how Digital Twins can be used in the retail industry to improve Brand Building and Customer Experience!

 Here are some ways Digital twins can be used for Brand Building in the Retail Industry:

👉🏽 Product monitoring and optimization: Digital twins can provide a copy of an actual product on the internet that can be monitored, edited, and updated as the real physical product goes through different stages of its life cycle. This helps brands to understand and improve products during all stages of their life cycle. By implementing IoT into digital twins and smart products, brands can reduce the potential for waste and improve processing time, particularly with packaged consumer products.

👉🏽 Real-world automation: Digital twins replicate real-world consumer packaged goods and fast-moving consumer goods in a virtual environment. This provides computer software like synthetic computer vision with the necessary visual data to learn how to recognize those products in images and videos. For real-world object detection in retail, synthetic data encompasses rendered images and videos of a 3D, digital twin of a real-world stock-keeping unit, including the virtual supermarket scenes that it is placed in. This data represents the attributes of the product as well as possible retail environments in which it may be found in real life. It is used to train synthetic computer vision models to detect that real-world product for the purposes of automating in-store processes such as shelf auditing and shelf monitoring. 

👉🏽 Better retail planning: A digital twin allows business decision-makers to test and validate a complete set of strategies and objectives across teams and make smart decisions that improve the customer experience and maximize profitability. Replicating current operations with a digital twin allows retailers to analyze current business performance and the likely impact of future stressors on the value chain. Retail strategy decisions are often made in silos, with the marketing, channel, and other teams driven by their objectives. This can lead to duplication of effort and increased cost. Digital twins can help retailers to make better-informed decisions that benefit the brand and the customer. 

In conclusion, digital twins can be used in the retail industry to improve brand building and customer experience. By monitoring and optimizing products, automating in-store processes, and improving retail planning, brands can use digital twins to make better-informed decisions that benefit the brand and the customer.

🗞 Plumdaleco.com 

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