entre
Krishna Pediredla

Learner | Digital Marketer | Writer | Growth Seeker | MCIM at KCPediredla

When was the last time you conducted a content audit? Creating great content continuously is one of the best ways to generate inbound leads and improve your brand presence. But sometimes, it gets deprioritised as the focus shifts to bringing in business right now and the survival of the company. Even for the sales process, you know you need content. You must showcase your experience in an environment with too many competitors and too few potential customers. One best way to do it with minimal investment and effort is to use the content that you have already generated. ...

When was the last time you conducted a content audit?

Creating great content continuously is one of the best ways to generate inbound leads and improve your brand presence. 

But sometimes, it gets deprioritised as the focus shifts to bringing in business right now and the survival of the company. 

Even for the sales process, you know you need content. You must showcase your experience in an environment with too many competitors and too few potential customers. 

One best way to do it with minimal investment and effort is to use the content that you have already generated. 

To do this, first, you will need to perform a content audit. This audit will give you a great idea of what kind of content you already own as a business. 

This can be quickly repurposed or used directly in your outbound sales process to achieve your target of winning new business (while still using the content to showcase your experience without generating brand-new content).
 
#contentaudit #contentmarketing #morecontentisgood
Krishna Pediredla

Learner | Digital Marketer | Writer | Growth Seeker | MCIM

You can learn more about how you can conduct a content audit here: https://kcpediredla.com/how-to-conduct-a-content-audit-for-your-website/