What is Customer Value Optimization (CVO)? Customer value optimization or CVO, is the framework in which companies focus on raising the value of their customers to grow their businesses. The aim of the framework is to create an incredible customer journey and increase the ROI for entire digital marketing activities. The optimization continues throughout the customer lifecycle, resulting in improved brand loyalty, as well as creating customers for life. The process is constant as the customer behaviour changes over time. Some of the example offers that are vital for CVO are: 📍Lead Magnet Offer 📍Trip wire Offer......See More