A marketing cheat-code I always use to make more sales for my clients involves: 

- Identifying the Ultimate Selling Point (USP) of your product/services. 

This helps to convince your audience that your product is different from others. 

Next, go ahead to... 

- List the benefits of your product USP. 

In most cases, turning features into benefits does more magic. 

- Turn benefits into questions. If you do this part effectively, the questions you come up with would be same questions/ objections on your prospect's mind. 

- Inform them that if they have this same questions, then your product/services is definitely the solution.

This strategy can be applied to any form of copy - emails, sales letter, landing page, video sales letter, etc. 

Go win! 

#emailmarketing #emailmarketers #copywriters #smallbusiness #coaches #ecommerce 