Do you have a 5-year marketing plan? A long-term marketing plan is essential to ensure that your business is growing towards the targets you want to achieve. Short-term plans for one year or less focus on getting business (which is not bad) but less on building a brand. Businesses should ideally try and balance between generating business and building a brand. A long-term marketing plan lets you achieve both of those. Read more on this here: ......See More