Elevated Branding

Logo Mock-up for LuXuré Lab capturing a classical Grecian meets modern 3D aesthetic that drives focus to the L and the X, as defined in the group’s marketing materials. 

Key to a strong logo is foresight. 

This is not always easily achieved. 

Would it work across mediums, materials and remain instantly recognisable. There is the added conversation that how a brand operates imbues a logo with value. 

The logo do not maketh the brand. 

When Carolyn Davidson, a graphic design student at Portland State University was asked by Phil Knight (Nike's co-founder) to design a logo for his new shoe company, he paid $35 and didn’t like it for a number of years. 

Hindsight is not often equal to foresight. 

Would you have seen it’s value? Or in the realm of two letter symbols, why does the LV of Louis Vuitton work? 

This is a different kind of symbol. 

Those examples are both deceptively simple. 

While this is not to compare my work to those, I see this design as being capable of withstanding the ages. 

Something about Ancient Greek and Roman design is synonymous with timelessness. 

Luxury is a feeling as much as it is about experiences, places and things. 

This logo is intended to capture that essence. 

What do you think? 🤔 

#designmatters

Great insight! I am definitely a visual person so if the logo is noticeable/unique I tend to remember it better than other brands. 

<@mueahVh21idlIiyynjIIiEsHdRx1> thank you! I love Entri’s logo! It is minimal, high impact and conveys the offering with immediacy!