Does your content connect with your audience?

Creating content is super easy these days because of Generative AI tools. A lot of companies are adapting to it and using it as well. This might help them hit a quantity in terms of the content generated by your business. 

What about quality, then?

Content has to connect with your audience. This is why most large companies today act more like media companies. 

They are generating content that connects with their audience, which will then help the audience connect with their business and open up conversations for revenue generation.

Remember, you are selling to humans, and humans, even within the work environment, are not just searching for one thing. 

Imagine a CEO looking to build an app to support their customers. As an app development company, if all your content is focused on, here are our credentials, expertise, and what's excellent about app development. It may not work.

But suppose you create content around how businesses can save money using apps, generate 10x growth, or even potential solutions of the latest software for specific business types. In that case, it provides the customer with a view that you understand their business and its challenges more.

Think of how you can connect with your customer and not just show them what you sell. Help them appreciate that you, as a service provider cares about their business and not just the project.

Build and create content that helps them understand that and solves challenges for them.

#contentstrategy #contentgeneration #morecontentisgood