When it comes to marketing and sales, the ultimate goal is to capture the attention of your ideal client. To achieve this, there are a few strategies you can implement. One effective approach is to use storytelling to describe your product and its solutions. Additionally, offering incentives for choosing your product over competitors and highlighting how your product solves a problem can also be effective. Lastly, providing good deals for clients to try out your product can entice them to return for a full-size purchase.

I've found number 3 to be very effective, it's the same as what most beauty companies do, they send PR packages to influencers and leverage the influencer's following and review.

<@ZO3uFaqu64c49JoBzHezCifEsFO2> They got me to buy full products after using their samples :) It's a very effective marketing strategy