Did you know that a simple UX tweak can drive monumental shifts in business growth? Let me share an enlightening story from a few years ago. It's about the $300 Million Button. 💼 Background: A major online retailer was puzzled by the high number of cart abandonments. They had an intuitive website, a vast product range, and competitive prices. Yet, many potential customers dropped out at the final checkout stage. 🧩 The UX Culprit: After deep analysis, the UX team identified that the 'Register' button was the roadblock. New users felt forced to sign up for an account, even if they were unsure about making a regular commitment. This extra step, and the apprehension associated with it, acted...