How to Create a Conversion Rate Optimization Plan💵💰

Conversion rate is one of the most important website performance metrics that indicate how successful your marketing efforts are. It shows if people are interested in your offer and take the desired action on your website. Follow this simple guide to create a CRO plan for your business.

1: Understand Your Ideal Customer

Knowing your customers is crucial to understanding how to start the process. If you don’t take the time to understand your audience, you won’t get results. So, research your target market and try to create buyer personas based on the data you’ve collected. 

2: Identify and Prioritize the Conversion Goals
After you’ve created your buyer personas, you need to identify your website’s conversion goals. Your website can have more than one goal. For example, the conversion goals of an eCommerce website can include:

-Completing online orders
-Capturing email addresses of website visitors
-Increasing new product awareness
-Allowing customers to create wishlists

3: Identify the Conversion Paths

The next step is determining what journeys customers take to complete a conversion goal. It would be best to track your website visitors’ navigation paths and the web pages they visit before they convert. 

4: Detect and Fix the Conversion Problems

Now that you know your website’s conversion goals and the paths that lead, it’s much easier to identify the problems. Each of your web pages supports at least one conversion goal. Usually, it would be better if each page focused on the main conversion goal rather than multiple ones. This way, visitors are more likely to complete the goal as they won’t get confused by different CTAs. 

5: Keep Evaluating Your Website

Conversion rate optimization is a continuous process, and it doesn’t end once you’ve optimized your website. As visitor behavior is constantly changing, you should change and improve your marketing strategy as well. Make sure to track your website analytics and visitors’ behavior to keep up with their evolving needs and expectations. 