How to write and promote quality B2B content 🧑‍💼👨‍💼

Online B2B content is saturated. 

It is filled with vanity metrics, dusted phrases, and fuss.

And it’s often the reason most people refrain from posting anything online.

Maybe you’ve noticed it too.

But if you’re a B2B founder or executive, not creating online content is a huge missed opportunity.

Done well, it helps you grow your company, provides networking and career opportunities, and more.

So producing quality B2B content is still crucial, even if it’s become more challenging.

To make things easier, there is a simple content map that helps improve what you're doing, maintain a consistent presence, and create opportunities for yourself.

Here’s how to do it…

1. First, collect data from within.

Researches and seeks advice from outside experts in your niche or industry.

This includes data analytics, surveys, and research; all to provide the best insights to turn into content.

You can also ask your audience questions about your niche—pain points, struggles, etc.

2. Then, share a brief summary on LinkedIn, Twitter, and more. 

This can help you test whether your post resonates with a larger audience.

Sometimes a post will be well-received and spark discussions. Sometimes it’ll bomb.

But if the content performs well, you can turn it into a long-form post like an article, a video, or a newsletter feature.

3. Repurpose all successful long-form content pieces for sharing on social media.

This helps content reach a greater audience and allows you to show it off again.

4. Finally, interested parties start seeing your content, and they get interested in your work, and your services, or just want you to promote them in your content.

In any case, this is a winning situation for you as you provide valuable content, differentiate yourself, and also profit.

Not a bad system, right?