Are you focusing too much on the competition?

Growing up, I was always compared to my brother. 

Why aren't you participating in these competitions like your brother? 

Why aren't you playing basketball like him?

The problem was that I wasn't in a competition with my brother. 

Hence, it made no sense to me. 

I didn't want to do those things. I wanted to do my stuff and excel at other things. His goals were different, and my goals were different.

I see this repeating in marketing now. I know many businesses that look at a marketing campaign or message they see online and immediately say:

Why aren't we doing something like that?

We should start a newsletter or a podcast because they have one.

No, we should not.

First, we need to think of what the business goals are and who the target market is.

This should be the focus of all your marketing campaigns and messaging.

Not the competition, not what they are doing. It's okay to see what campaigns are being run in the market. Use them only as a reference and run campaigns or new initiatives if they help you connect with your audience, not because someone else in the market is doing so. 

Focus on your business goals and your audience only.

#competition #understandyourcompetition #morecontentisgood