Are you dead set on hiring a PR firm for your business? 👩‍💼

Identify what you are looking to get from hiring a PR firm. Public Relations as an industry has many verticals and encompasses many kinds of services. Are you looking for a firm that specializes in crisis management? Talent acquisition? Influencer relations? Sending press releases?

Once you have identified the services and focus areas you are looking for assistance in, do you want a firm that is local to you that can sit down face to face, or a virtual firm that can help you remotely?

You can use review sites like Trustpilot, Yelp, and basic Google Business listings to find firms accordingly. Seek out positive reviews, but more specifically video testimonials from real people. PR is an industry that has many verticals but comes with several negative connotations. Look for an ethical organization. One that you can trust to handle conversations on your behalf, and is willing to answer questions.