If you ask Alexa “Who is Isaac Mashman?” she will reply with a bunch of information about me 🤖

With the increased adoption and distribution of AI, you need to be considering if you’re showing up and if so, what is showing up. High level personal brand management.

Speaking specifically to podcasters, if you’ve ever hosted a show for any length of time, this is a way you can increase your chances of Alexa knowing who you are. This is a start in the right direction.

It’s called IMDb 🎥 

You typically use IMDb to find reviews of movies and TV shows, read facts about your favorite celebrities, etc. but you can now use it for podcasts. 

I’d say 1 out of 100,000 people know this. 

Alexa is Amazon’s product and AI. Guess who IMDb is owned by? Amazon. Alexa often pulls data from IMDb to generate responses.

For more context on why you should care, IMDb generates over 250 million visitors per month, is a top 100 global website, and boasts a domain authority of 95. 

Before I go further, if some PR guy says they can get you on IMDb for $1,000, run the other way. This is free. 

Step 1: Create an account on IMDb. It wouldn’t hurt to sign up for a free trial of IMDb Pro. 

Step 2: Google “Submit podcast to IMDb” and click on the first link. 

Step 3: Under the Podcasts section look for a link to “New Title Form”

Step 4: Input your podcast’s name, select “Podcast series” and “Released and screened”

Step 5: Fill in as much information as you can about your podcast. IMDb is particular about formatting so make sure you pay attention to their tips and errors. You can list yourself as cast, add a “poster” i.e cover art, plot summaries, and so much more. 

Step 6: Track your contributions via email and continue to optimize your page. 

It will likely take a few weeks for Alexa to get the new information populated, but ask the question “Who is (your name)” every few days. 

This is also a perfect strategy for those of you looking to land acting gigs, work in entertainment, or increase visibility to your name because you will now get your very own public IMDb page that lists your credits. 

For context to this post, see the image below and search me up on the platform. 

Party trick: Ask Alexa to tell you a fact about Isaac Mashman 🎉 

Tag or send this to a podcast host you know.