Consciously building out your personal brand isn’t about making more work for yourself as it is about getting the most out of the work you’re already putting in. 

If you are the host of a podcast, author of a book, or have ever submitted a press release you need to understand the power of distribution and how it can increase credibility, sales, and visibility. 

Podcasts each have a RSS feed that can be distributed to dozens of streaming platforms.🎙️ 

Books can be distributed to countless places from Barnes & Noble to local libraries. 📕

Audiobooks and ebooks share the same principle.📱

Press releases aren’t just sent to one place, rather are syndicated via newswires to hundreds of outlets all at once.

There are businesses for each format like Spotify for Podcasters, Draft2Digital, and Findaway Voices, that charge a flat fee or take a small percentage of each sale but handle the hardest parts for you. Some are even free.

Distribution increases execution.