Do you know what mistakes new marketing consultants or managers make? Ignore everything that was done before they joined the business. Irrespective of what the previous consultant or manager had done in their tenure at a business, new marketing consultants must review and understand the work before starting new work. This becomes even more important when it comes to lead engagement. Suppose your new marketing consultant ignores all previous communication with a lead and starts a new set of conversations. In that case, it is very likely to confuse your lead and lead (no pun intended) them away from you. ......See More