You know that buzzword “authenticity?” It has to be in my top 5 least favorite words of all time. Others will say “be authentic” but I’ve seen very few break down what it is outside of something that sounds good, gets clout in cliché communities, and rolls slick off the tongue. 🗣️ Here’s my definition in context. You don’t build your personal brand around what other people want to see, rather by people coming to you based on who you are. Read that a few times before continuing. I remember one instance where I said my opinion in a post which was counterculture and slightly emotionally charged, and one person commented something along the lines of “it’s surprising to see this coming from......See More