I'm trying to figure out some of the best ways to grow a crypto community...

For the past year, I've been working part-time with a new token and working on developing its community. Most of the community has grown organically with little work. But now we need to scale. 

Should I work with a marketer and give them a set amount of the currency along with actual currency? I'm working with a limited budget but this token has amazing real world practicality, already in use with a vehicle rental company and a small coffee shop. 