People are not looking for more average people to follow. They desperately desire leaders and the anomalies who have a higher degree of charisma, education, and success. Even if you do not have a particular expertise or skillset today, you can grow your audience by letting others know that you are working to become a part of this select group. Share your experiences and your struggles with the public. If you do have something that sets you apart, let the rest of the world know about it. Create content on the subject, pursue interview opportunities and engage in other credibility-building exercises. The 99% are looking for the 1% to follow.