⏱️ How To Measure UX (https://lnkd.in/e5ueDtZY), a practical guide on how to use UX benchmarking, SUS, SUPR-Q, UMUX-LITE, CES to eliminate bias and gather statistically reliable results — with useful templates and resources. By Roman Videnov.

Lately we’ve been speaking quite a bit about the need for designers to understand and speak the language of business. But I think that one missing bit is showing the impact of UX through the lens of team-wide design KPIs and UX metrics.

Good design decisions are intentional. They aren’t guesses or personal preferences. They are deliberate and measurable. Over the last few years, I’ve started setting ups design KPIs in teams to inform and guide design decisions. Here are some examples:

1. Top tasks success > 80% (for critical tasks)
2. Time to complete top tasks < 60s (for critical tasks)
3. Time to first success < 90s (for onboarding)
4. Time to candidates < 120s (nav + filtering in eCommerce)
5. Time to top candidate < 120s (for feature comparison)
6. Time to hit the limit of free tier < 7d (for upgrades)
7. Presets/templates usage > 80% per user (to boost efficiency)
8. Filters used per session > 5 per user (quality of filtering)
9. Feature adoption rate > 80% (usage of a new feature per user)
10. Time to pricing quote < 2 weeks (for B2B systems)
11. Application processing time < 2 weeks (online banking)
12. Default settings correction < 10% (quality of defaults)
13. Relevance of top 100 search requests > 80% (for top 3 results)
14. Service desk inquiries < 35/week (poor design -> more inquiries)
15. Form input accuracy ≈ 100% (user input in forms)
16. Frequency of errors < 3/visit (mistaps, double-clicks)
17. Password recovery frequency < 5% per user (for auth)
18. Fake email addresses < 5% (for newsletters)
19. Helpdesk follow-up rate < 4% (quality of service desk replies)
20. “Turn-around” score < 1 week (frustrated users -> happy users)
21. Environmental impact < 0.3g/page request (sustainability)
22. Frustration score < 10% (AUS + SUS/SUPR-Q + Lighthouse)
23. System Usability Scale > 75 (overall usability)
24. Accessible Usability Scale (AUS) > 75 (accessibility)
25. Core Web Vitals ≈ 100% (performance)

Each team works with 3–4 design KPIs that to a large extent reflect the impact of their work. Search team works with search quality score, onboarding team works with time to success, authentication team works with password recovery rate.

What gets measured, gets better. And it gives you the data you need to monitor and visualize the impact of your design work. Once it becomes a second nature of your process, not only will you have an easier time for getting buy-in, but also build enough trust to boost UX in a company with low UX maturity.

Useful resources:

Product Metrics 101 + PDF, by Paweł Huryn 🇺🇦
https://lnkd.in/e5T8pzmi

All Product Metrics Explained
https://lnkd.in/ef_jTEnv

[more in the comments]

#ux #metrics