Maya Louy

Partnerships at innovative technology

Often, app developers will focus solely on the technical development aspects like coding, testing, and maintenance. Content creation tasks are sometimes outsourced to specialists like: - App marketers - Responsible for the overall marketing strategy including ASO, social media, promotions. They may write promotional/explanatory content. - Technical writers - May assist with or fully handle in-app instructions, help documents, release notes. - Copywriters - Dedicated to crafting compelling app store listings and marketing messaging. - Designers - May provide visual assets but not write associated descriptions. ...