This is the easiest way to get more exposure to your brand that costs no money and doesn't require hours of content creation.

While creating content is a powerful way to reach many people at one time, it can be an overwhelming process especially when committed to consistency. Yes, you need to post content but that's not what this is about. There's another way to get more eyes on you and your brand and requires a lot less effort. Most of us are already scrolling so it shouldn't take any more time out of your day.

What is it? It's simply commenting. That's it! 

Well, there is a little bit more to it. You see, when you were committed to consistent content posting, let's say one per day, you have a chance to be seen one time per day. If you post for 12 days in a row, you've been seen 12 times. Of course that gets amplified by the amount of posts you create but of course the effort is high.

As you are scrolling through your feed, take the time to comment on something you see. Commenting takes seconds to minutes at most and requires a low threshold of creativity unlike posting. If you comment on 12 posts, you have spent far less effort and are now being seen by not only the creator of that post, but anybody who reads that comment. In this example, you have 12 chances to be seen by many people.

Let's take this a step further! Comment once on the primary post putting in whatever your response happens to be, but leave it open for others to comment to it. Then, reply to three comments within that post. You are already there, now it's your chance to display your expertise or just have people become familiar with you.

This is where profile optimization comes in. With more exposure through less effort, people are going to start seeing you more often and are going to want to know a little bit about you. This is when they're going to look at your profile and it needs to convey what you want them to know.

Try it here! See for yourself and start becoming more visible with less effort.