Strategic Alliances: Unveiling the Symbiosis Between Centralized Exchanges and Football Clubs

In the dynamic convergence of finance and sports, a trend is emerging, uniting cryptocurrency exchanges and football clubs.

Cryptocurrency exchanges, the driving forces behind the ever-evolving blockchain industry, are tapping into the unparalleled global audience that football commands. By aligning with some of the most prestigious football clubs, these exchanges gain entry to an expansive and diverse demographic of passionate fans.

Consider the Champions League and Premier League, watched by millions globally. In 2023 the Champions League final alone reached 450 million viewers, providing exchanges a unique opportunity to imprint their brand. The Premier League, with 3.2 billion cumulative viewers per season, adds to this massive global reach.

As millions tune in, exchanges engage with enthusiasts who share a love for both sports and the innovative world of digital assets. Down here, we are going to unveil some of the exciting partnerships that have taken shape.

1. OKX — Champions of England and Europe — Manchester City
OKX, one of the major CEXs on the global market, proudly stands as the partner of the prestigious Manchester City, reigning Champions of England and Europe.

2. Binance — Italian Lazio and World Champion — Argentina National Team
Binance, a giant in the market, extends its reach as a proud partner of Italian Lazio and the World Champion Argentina National Team.

Notably, Binance’s influence transcends teams, as evidenced by their memorable campaign with football icon Cristiano Ronaldo.

3. WhiteBIT — Iconic Partnerships Across Europe
One of the largest CEXs in Europe, boasts a rich portfolio of football partnerships — From iconic FC Barcelona to former Turkish champions Trabzonspor and the Ukraine National Team.

Worth to note that just few months ago CEO of WhiteBIT invested in Ukrainian FC Metalist 1925 and became the president of the club.

4. Bybit — Black and Yellow Partnership with Borussia Dortmund
Bybit, another star of the market, aligns its brand colors with another the black and yellow of Germany — Borussia Dortmund. Interestingly, before Binance, Bybit was the crypto partner of Argentina National Team.

5. Crypto.com — PSG, and focus on championships.
Crypto.com chose France and Paris Saint-Germain for its football destination.

Notably, Crypto.com leans towards league and championship partnerships, extending its influence to Italy’s Serie A and even making a presence at the FIFA World Cup in Qatar.

There’s no doubt that these partnerships mainly aim for marketing goals and commercialization, but the truth should be told that with the help of the football industry, crypto adoption becomes more intense, as crypto companies raise crypto awareness among hundreds of millions of fans.

Sarah Gorgadze
Written by Sarah Gorgadze