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NIKE’S .SWOOSH TO EXPAND IN-GAME WEARABLES AS NFT EFFORTS INTENSIFY By Anthony Nguyen January 15, 2024 Nike is taking its iconic Swoosh to the next level with its latest venture into digital wearables. The sportswear giant’s division, known as .Swoosh, has announced a new line called “Nike In-Game Wearables,” specifically designed for use in video games. The unique value proposition of this new line lies in its connection between virtual wearables and physical products. By integrating these two worlds, Nike aims to enhance the appeal of their products to the gaming community. ...