What is SEO and its benefits? SEO, or Search Engine Optimization, is a digital marketing strategy that involves optimizing a website's content, structure, and technical aspects to improve its visibility in search engine results. The main benefits of SEO include increased organic traffic, higher website ranking on search engine pages, improved user experience, enhanced credibility, and the potential for higher conversion rates. By aligning with search engine algorithms, employing relevant keywords, and enhancing the overall quality of a website, SEO helps businesses and individuals attract more visitors, reach their target audience, and establish a stronger online presence.