Ever faced a negotiation and thought, "Price is all that matters"? 

That's a path leading straight to missed opportunities. 

The real art? It's about more than just numbers. 

Think quality, delivery, service - these are the unsung heroes in the negotiation saga. 

How do we shift focus from price alone? 

First, ask yourself what truly adds value to your deal. Is it faster delivery, unmatched quality, or perhaps, after-sale service that turns a good deal into a great one? 

Second, consider the long-term relationship, not just the immediate win. 

And third, always communicate your needs and expectations clearly. 

Mitch 
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Also see, "20 Common Negotiation Errors: Mastering the Dance of Deal-Making" https://www.linkedin.com/pulse/everything-we-do-involves-negotiation-mitch-jackson-esq--ba0uc/?trackingId=csnAS03fR5iMYaX%2FLC29dw%3D%3D