Excited to share my key takeaways & Action item from "Hooked"! 📚

🟨Takeaways:

- Understanding psychological patterns: Habit-forming products thrive on predictability, consistency, and user needs, like Instagram's endless scrolling feature.

- Designing for needs, not wants: Solve underlying needs to create impactful products, as seen in Facebook's focus on human connections.

- Investing in internal triggers: Emotional connections drive user engagement, exemplified by Dunkin' Donut's coffee's nostalgic appeal.

- Balancing ethics and profit: Companies must prioritize user well-being, as Apple did with the "Screen Time" feature, promoting healthy usage habits.

🟩Action Items:

Step 1: Understand Triggers
- Identify the triggers that prompt users to take action
- Types of triggers are internal (emotions, thought patterns) and external (ads, notifications)

Step 2: Create an Action
- Design an action that is easy to perform for the user
- It should fulfill the user's motivation and fit their abilities

Step 3: Deliver a Reward
- The user should get a reward for taking the action
- The reward should be satisfying which motivates the user to repeat the action next time

Step 4: Invest in the user
- The user should feel a sense of investment while using the product
- Users should have a steady accumulation of resources (like followers, points, etc.)

Great breakdown! How'd you like the book?