Hi, I'm Caleb.

Briefly, I'm a marketing consultant and a front-end dev. I do contract work for virtually anything that requires a computer and the internet. This is not a joke.

Also, as a side note, I apologize in advance for the broken-up line format of this post if you don't like it. I use it because I get better reader retention and engagement.

Anyways, here's my message.

It's 2024. Anything you want to create on the web is possible, for cheap or free.

Literally.

You've heard this a million times: "you don't have to re-invent the wheel."

What on earth does this actually mean, though? A lot of you act and pretend like you know, but the truth is you don't.

It simply means you are a human being. You are more than the flesh of your body. You are more than what you've been brought up to believe.

That "you", that TRUE "you", knows what you need to be doing.

The wheel has already been invented. Use this incredible design that other human beings have made.

This is one of the truths that divides the poor from the rich. Lack vs abundance.

"This is your world. You're the creator. Find freedom on the canvas." - Bob Ross

You bring your idea into existence FIRST. This is BEFORE you build.

In 2024, the building takes weeks-months, and costs $-$$-$$$.

(Most of the money usually goes into marketing 😂.)

DEVS: Do you have an idea for a cool rythm game written in C# based on specific key strokes that heavily relies on EDM? Go to OSU's GitHub and make a fork. Don't write that from scratch, are you kidding me?

BUSINESSES: You've already got a niche in ice cream, very healthy margins, and you were inspired by Ben & Jerry's new website layout to improve you site's conversion. Here's a FREE tool from Google that Ben & Jerry's probably copy and pasted for their own website: https://m3.material.io/.

ENTREPRENEURS: Aside from these FREE actionables above, which I realize may seem technical and magnanamous, I've saved the easiest tip for you: sell something. Put it out there. Stop hiding your business. Ask for help. Use https://google.com. Use https://chat.openai.com. Do not feel ashamed to not know the answer. Do not feel ashamed to be pre-revenue. But do put an end to pointless building. Don't continue to build something when you haven't even asked a single person whether they'd buy it or not. There's a name for this process of asking people what they want: "market research". Do it, I promise that the fear of talking to people is worth everything. You lose that fear as you speak with more people. And don't just talk to people with your business idea in mind the entire time; speak to people for the sake of speaking to people. When you've found product-market fit, put it out there ASAP, make a pre-sales website if you have to. You need to know if people will buy ASAP. And THEN you build. You show anyone you sold 100 units in pre-sales, you will have a working idea in less than a week. And then you see all the other ideas in your niche, you analyze and copy everything, and then you make it your own.

Don't re-invent the wheel; copy like an artist.

Tell me about yourself and your business in the comments.

What are your struggles?

I'll answer questions as best as I can for you in the comments, and honestly I could spend a few minutes with you if you want to hop on a call.

I'm actively looking to take on a couple of new clients right now.

Like I said, any digital idea is easy to make a reality. Whether you want to hyper-innovate within your industry, or you just want to improve your website conversion by 10%, I'll help you out.