Arif Hossain

Product Designer at Cisscom LLC

It's 3am and I should be snuggled up in bed, but when the inspiration strikes... Jobs To Be Done (JTBD) is one of the toys in our Digital playpen that has become broken due to popularity, trend and scale As a concept, the milkshake scenario description, it's brilliant for characterising user need, I don't think there's very much better However, everything that follows from there becomes an over engineered, over developed, exaggerated, interpreted sprawling mess of management consultant models and jargon Answer me truthfully: have you ever created a JTBD persona that is solely data driven without any made up stuff in there? I ask because I don't think that it is reasonably possible...


Artificial Intelligence