Ayse Tekgoz

Consultant at Turkishexporter

Blockchain and Beauty industry There is no doubt that the beauty industry is one of the most important areas for women. Can the male-dominated blockchain industry bring innovative ideas in the beauty industry? I tried to summarize the article in the link briefly. Blockchain technology can play an important role in cosmetics supply chain management, fighting counterfeiting and increasing customer confidence. With NFTs, a nice effect can be created in terms of branding. Production processes and distribution phase can be monitored. Products are marked with unique codes and their authenticity can be verified. In this way, customer confidence also increases. #Blockchain #Beautyindustry...