Arif Hossain

Product Designer at Cisscom LLC

I cannot believe that the UX Ketchup meme is still new to people. It is literally 15 years old. We have known this for well over a decade. You have been conned, at scale, by the myriad of charlatans cashing in on your desire to learn UX. This is why we're vocal. Not to fight, but to save you from this manipulation and to save ourselves and our careers. The redundancies are in part due to the lack of value generated by underperforming UX and Product functions that are not connecting Research to Design in any meaningful way This is because people don't know, en masse, because UX has been redefined as a superficial visual design practice There are many factors that have contributed to this...