Chapter 2 of my new book, "How Lawyers Negotiate," dives into the seven must-know steps for crafting a winning negotiation strategy. Knowing the power of negotiation is great, but building a strategy to wield that power? That's where the real magic happens.

Step 1: Set Clear Objectives

Start with the end in mind. What do you want to achieve? Your objectives should be SMART—Specific, Measurable, Achievable, Relevant, and Time-bound. Think of them as your targets. They give you direction and a benchmark to measure your success. Without clear objectives, you’re sailing without a map [continued].

Step 2: Know Your BATNA

Your BATNA—Best Alternative to a Negotiated Agreement—is your safety net. It’s your plan B, the alternative you can fall back on if the negotiation doesn’t go your way. Knowing your BATNA gives you confidence and a sense of security. It empowers you to walk away from a deal that doesn’t meet your standards, ensuring you don’t settle for less than you deserve [continued].

Steps 3 through 7 are even better.

Stay tuned right here on my feed—I'll be dropping all the juicy details and release date of my new book very soon!

Dear Friend,

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