Two things that separate good lawyers from great lawyers are their ability to persuade and negotiate.

Looking back, and despite what I thought, I didn't have a clue about how to do either when I opened my practice 30+ years ago.

But I paid attention.

I studied.

I learned on the job.

Twenty years later, I had a banker's box full of "how-to" negotiation-related notes, articles, and books. My law firm library was full of communication books.

I had argued hundreds of cases and taken dozens of cases to trial.

In 2014, I put some of my notes together and posted "Negotiation- A Trial Lawyer's Negotiation Secrets!" on SlideShare. In the first 48 hours, I had something like 12K views. That was a lot back then. It's now up to 50K.

https://www.slideshare.net/jacksonwilson/negotiation-a-trial-lawyers-negotiation-secrets

I realized people wanted to learn more about how to persuade and close deals.

In 2018, I wrote "The Ultimate Guide to Social Media" and shared dozens of chapters with various communication tips from experts around the world. It was a big hit, and based on the feedback, I knew everyone wanted to get better at communicating.
https://mitchjackson.com/the-book/

A few years ago, I shared my best negotiation and communication tips in the metaverse in an interactive virtual gallery. Artists and creators used these tips to sell their digital artwork and products.

https://spatial.io/s/Negotiation-62dca1ba080854000170d934?share=2622002294120808582

This past Monday, I raised the bar.

I rolled out a new negotiation resource. It took some time and effort to piece everything together, but I'm hopeful that my community will find it super helpful. And the best part? It's free with no strings attached.

I invite you to enjoy "Mastering the Art of Negotiation: Insider Secrets for Business Owners, Entrepreneurs, and Professionals." You can read or listen via this link:  https://mitchjackson.com/2024/06/24/mastering-the-art-of-negotiation/

I wanted to write and share a negotiation resource that I wish I had way back when I first started my law firm decades ago.

I wanted to make it a valuable resource for anyone in business.

I think my new book does just that.

Please feel free to share this resource with friends.

Here's to your success!

Mitch