💡Product Redesign Proposal: Structure & Tips

When preparing a redesign proposal for stakeholders, it's important to cover 7 key areas to ensure that your recommendations are comprehensive and actionable.

1️⃣ Introduction
✔ Purpose: Clearly state the purpose of the redesign—why the business should invest time & money in it (what it will help the business achieve).
✔ Scope: Define the scope of the project. What parts of the system design will be addressed?

2️⃣ Current state analysis
✔ UX audit findings: Summarize the findings about current product design from the audit (https://lnkd.in/dic8hYYt).
✔ Pain points: Identify the main pain points and issues with the current user experience.
✔ Competitive analysis: Briefly compare the current experience with competitors to highlight areas for improvement.

3️⃣ Design principles and goals
✔ Principles: Outline the core design principles that will guide the redesign (e.g., simplicity, accessibility, consistency).
✔ Goals: Define specific, measurable goals for the redesign (e.g., reduce drop-off rate by 20%, increase task completion rate by 15%). Use RICE framework (https://lnkd.in/drQww4fm) to prioritize changes. 

4️⃣ User journey map
Develop journey maps to illustrate user interactions with your product and identify key moments in a journey that could be improved with redesign. When communicating this information, reference the measurable goals you defined in the previous step. Guide on how to create a user journey map in FigJam (https://lnkd.in/djJR6by8)

5️⃣ Proposed solution
When communicating new designs to stakeholders, try to avoid using low-fidelity wireframes because wireframes can easily create an impression of unfinished design. Not all stakeholders understand how grey boxes & arrows will translate into pixel-perfect design. Instead, show high-fidelity mockups and highlight the three aspects of your solution:
✔ Information architecture improvements: Navigation structure and content hierarchy changes.
✔ Interaction design: Detail the proposed interaction design changes, including user flows and interaction patterns.
✔ Visual design: Improvement of visual design, including color schemes, typography, and imagery.

6️⃣ Usability testing of new solution
✔ Testing plan: Outline a plan for usability testing the new design, including the methods you will use and the metrics you will measure.
✔ Iteration process: Explain how feedback will be gathered and incorporated into iterative design improvements.

7️⃣ Implementation plan
✔ Roadmap: Provide a timeline for the redesign project, including major milestones and deliverables.
✔ Resources: Identify the resources needed for implementation, including team members, tools, and budget.
✔ Risks and mitigations: Highlight potential risks and your plan to mitigate them.

hashtag#design hashtag#productdesign hashtag#ui hashtag#uxdesign