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💡 The 4 P’s I Consider Before Advising or Investing in a Business! Over the years, I’ve learned a lot from both successes and missteps when it comes to investing in and advising businesses. Here are the 4 key P’s I focus on: 1. People 👥: The team behind the business is everything. I look for founders who are not only deeply passionate but also fully committed. If a founder isn’t dedicating 100% of their time and energy to their business, that’s usually a dealbreaker for me. 2. Problem 🧩: Is the problem they’re solving a real one? And more importantly, is there a scalable market opportunity around it? If the solution doesn’t address a significant pain point or the market isn’t large...