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Every color tells a story. What story are you telling with yours? Colors are powerful in design, but when misused, they can send unintended messages that harm user perception. Imagine a financial services website using bright red as the primary color. While red can convey urgency, it also signals danger, potentially making users feel uneasy and questioning the site's reliability. Similarly, a healthcare app that uses black as its dominant color might evoke feelings of dread or negativity, which are not ideal in a setting focused on health and well-being. The lesson? Your color palette should always align with your brand’s core values and the emotions you want to evoke. Choosing the wrong...
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