I had the pleasure of designing the complete brand identity for "Ecstasy," an activewear brand. The task involved creating a logo, banners, and a social media kit that truly encapsulate the essence of the brand.

Logo Design

The "Ecstasy" logo is meticulously crafted to embody the energy and vitality of an active lifestyle. The design prominently features the letters 'E' and 'Y,' which symbolize the core pronunciation of "Ecstasy." The logos are characterized by bold lines and sharp edges, creating a dynamic visual that conveys movement and progress.

The second design includes all the alphabets in the word "Ecstasy." The upward line represents growth and progress, resembling a staircase, which also hints at the aspirational nature of fitness. The V-shaped appearance symbolizes the ideal physique many strive for, while the two lines subtly suggest hands in motion, reinforcing the brand's active theme.

Other variations emphasizes angular forms that suggest speed and agility, core qualities associated with activewear. The lines in this design create a sense of forward motion, which aligns with the brand’s mission to inspire and energize. Diagonal lines that add a sense of dynamism and movement. The interplay of negative space creates a sleek, modern aesthetic, perfect for a brand that's all about innovation in activewear.