Task: Design a logo for Mystical Path, a spirituality-focused brand targeting individuals over 40 years of age. The logo should reflect themes of inner growth, grounding, and simplicity. Brief: The brand's essence revolves around spirituality and personal enlightenment. The design needed to convey a sense of connection, growth, and tranquility while maintaining a minimalist and accessible look suited for the target demographic. Design Approach: I crafted a logo featuring a tree with prominently visible roots to symbolize grounding and deep connections. The branches spread out like a rising sun, representing enlightenment and new beginnings. The design employs clean, simplistic lines and......See More