"Sales have been declining for two years. I think we need to rebrand," was how my new client opened our first coaching call. His bar still had a stellar reputation for its cocktail program, but he was now losing money 📉. I had him walk me through the program that ensures every cocktail isn’t just delicious but consistent. He gave me the full rundown—staff training programs, SOPs, testing, measurements—the works. Next, I asked: Now show me your hospitality program—the systems that take a drop-in guest and turn them into a regular. ......See More