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A contemporary redesign of the iconic Coca-Cola logo, paired with a dynamic social media creative. The reimagined lettermark takes a bold, geometric approach, retaining the recognizable red color associated with Coca-Cola while introducing a fresh, minimalist twist. The slight angular cut between 'CO' and 'LA' adds a modern edge, symbolizing movement and energy, reflective of the brand’s vibrant and dynamic spirit. The backdrop of golden bokeh lights enhances the festive and celebratory feel, emphasizing Coca-Cola’s role in refreshing and uplifting moments. The image of the ice-cold drink being poured reinforces the brand's core promise of refreshment. Together, the elements convey a...
Advertising
Design
Food/Beverage