"No one would have believed, in the early years of the twenty-first century, that amateurish research was being performed by minds far less experienced and yet as ambitious as their own; that as users struggled through broken interfaces, their user needs completely overlooked, perhaps almost as indifferently as a product manager might analyse data without ever speaking to a real person With infinite confidence, product managers went to and fro over the roadmap, serene in their belief that another feature was exactly what users wanted. Yet across the gulf of ignorance, egos vast and unchecked disregarded the decades of hard-earned UX knowledge, and slowly but surely, they launched their......See More