A firm logo is the graphic depiction of the character of a brand, not only a symbol. The best company logos include several fundamental components that make them distinctive, flexible, and powerful. Simplicity is crucial; a good logo design has to be instantly identifiable and understandable. A strong logo also captures the values and goal of the company, therefore fostering a relationship with its target market. Since it may arouse feelings and transmit meaning, colour is quite important. A fantastic logo also works on several media, from corporate cards to billboards and is scalable. Typography is also rather important since the font type should accentuate the readability of the logo and......See More