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Kevin Odom

Professional at Novant Health

~ Humor ~ “Humor has the potential to be a powerful tool of persuasion, but like any potent weapon (discursive or non-discursive) it should be used with caution” (Lisa Perks, 2012). Lisa is right. Humor is a powerful tool for people. There are three main theories on why humor is so powerful. One is via the incongruity theory. This theory posits that enjoyment comes from that which is unexpected. We may find things humorous because it goes against previous experiences, cognitive frameworks, or expectations. Another theory is coined the relief theory. This theory argues that enjoyment comes from the release of pent-up emotions. Raskin (1985) believed that laughter is a tool that helps break...

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