IP targeting advertising is gaining traction among B2B marketers as privacy regulations limit cookie-based tracking, allowing businesses to identify companies visiting their websites by analyzing IP addresses instead. Through methods like reverse IP lookup and connecting IPs to email domains, IP targeting advertising enables marketers to categorize visitors by company, enhancing ad relevance and providing valuable insights at the account level. https://www.sayprimer.com/blog/ip-addresses-for-b2b-marketers