Turjo Wadud Talks with Marsha Archer: PR Mastery, Crisis Management, and Business Resilience

In the third episode of the 'Turjo Talks' podcast, host Turjo Wadud engages in an insightful conversation with Marsha Archer, founder and president of M-Squared Public Relations. This episode delves into Archer's journey of building and rebuilding her PR empire, her expertise in crisis management, and the resilience required to navigate the evolving landscape of public relations.​

Building a PR Empire

Marsha Archer shares her experience in establishing M-Squared Public Relations, an award-winning agency specializing in travel, hospitality, and lifestyle brands. Since launching the firm in 2008, she has secured over $500 million in media coverage, representing high-profile clients such as Four Seasons Hotels, The Home Depot, and Ritz-Carlton. She discusses the challenges and victories of scaling a PR agency while maintaining a strong brand reputation and client relationships.​
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Mastering Crisis Management

The conversation shifts to crisis management, an essential aspect of public relations. Marsha provides an inside look at navigating high-pressure situations, handling media relations, and how artificial intelligence is shaping modern PR strategies. She emphasizes the need for businesses to prepare proactively for crises and how a well-managed crisis response can define a company’s reputation and longevity.​

Rebuilding and Business Resilience

Marsha opens up about the challenges she faced and overcame while rebuilding her business. She shares powerful insights into resilience, reinvention, and perseverance, offering inspiration to entrepreneurs navigating their own setbacks. Her journey is a testament to how obstacles can be transformed into opportunities.​
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This episode of 'Turjo Talks' is packed with actionable insights on public relations, reputation management, and the entrepreneurial mindset. Whether you’re an aspiring PR professional, a business leader, or someone interested in the art of brand storytelling, this episode is a must-listen.​

To listen to the full episode, visit Turjo Wadud's official website: 
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For a visual experience of the conversation, you can watch the episode on YouTube: