Netflix chief says the 'bigger opportunity' for AI in filmmaking isn't just cutting costs, but making movies '10% better'. Ted Sarandos, the co-CEO of Netflix, said AI can open the door to improving movies overall. In addition to making them cheaper, as James Cameron recently said, Sarandos said he believes movies can be made "better." Talent at Netflix is already leveraging AI, particularly in VFX, he said on a Q1 earnings call. Netflix co-CEO Ted Sarandos said he believes AI's true potential in Hollywood lies not in making movies more cost-efficient, but overall "better." https://www.businessinsider.com/netflix-ted-sarandos-james-camerson-ai-makes-movies-better-cheaper-2025-4